Introduction China, with its vast consumer goods market, is set to surpass the U.S. this year to become the world’s largest consumer of goods, despite economic and retail slowdowns. EMarketer’s research shows that in 2020, China’s retail sales reached a whopping $5,074 trillion, surpassing the U.S. by over $100 billion. Yet, for all its allure,…
Introduction When targeting the Chinese market, brands must acknowledge the pivotal role packaging design holds. In a society where public displays are esteemed and foreign products are favored, the design of your packaging can significantly impact your brand’s success. This article dives deep into tailoring your packaging to resonate with Chinese consumers, taking into account…
Introduction When targeting the Chinese market, brands must acknowledge the pivotal role packaging design holds. In a society where public displays are esteemed and foreign products are favored, the design of your packaging can significantly impact your brand’s success. This article dives deep into tailoring your packaging to resonate with Chinese consumers, taking into account…
In the rapidly evolving digital landscape, conventional advertisements fall short of making brands stand out. Companies are increasingly looking for innovative strategies to capture customer attention swiftly and retain it for a longer duration. Given that online shopping today places significant emphasis on intriguing and engaging user experiences, gamification in e-commerce is emerging as a…
Branding a product as ‘British’ holds significant value. Brands under this label, whether they’re manufactured in the UK or not, project an identity that’s uniquely British. In China, the association with the UK symbolizes luxury, refinement, and distinction. The ‘British’ tag is so popular that it’s now common to spot the UK flag on vehicles…
