Introduction China, with its vast consumer goods market, is set to surpass the U.S. this year to become the world’s largest consumer of goods, despite economic and retail slowdowns. EMarketer’s research shows that in 2020, China’s retail sales reached a whopping $5,074 trillion, surpassing the U.S. by over $100 billion. Yet, for all its allure,…
Introduction When targeting the Chinese market, brands must acknowledge the pivotal role packaging design holds. In a society where public displays are esteemed and foreign products are favored, the design of your packaging can significantly impact your brand’s success. This article dives deep into tailoring your packaging to resonate with Chinese consumers, taking into account…
In the rapidly evolving digital landscape, conventional advertisements fall short of making brands stand out. Companies are increasingly looking for innovative strategies to capture customer attention swiftly and retain it for a longer duration. Given that online shopping today places significant emphasis on intriguing and engaging user experiences, gamification in e-commerce is emerging as a…
So you’ve made your entry into China, a market distinct from any other. To succeed, ensuring a profitable Return On Investment while optimally marketing and distributing your product becomes critical. Wondering how to navigate? We present a solution to link with over 85,000 esteemed Chinese distributors. Understanding the Chinese Market Dynamics:Budget constraints and market evaluations…
Branding a product as ‘British’ holds significant value. Brands under this label, whether they’re manufactured in the UK or not, project an identity that’s uniquely British. In China, the association with the UK symbolizes luxury, refinement, and distinction. The ‘British’ tag is so popular that it’s now common to spot the UK flag on vehicles…
Australian products are experiencing booming popularity in China. Here’s a closer look at the top five ‘down under’ favorites: For brands eyeing the Chinese market, understanding these trends is crucial. As a Shanghai-based digital marketing agency, we’re here to assist. For insights on our agency or articles on Chinese consumer preferences and popular brands, please…
Understanding the .cn Domain The .cn suffix represents China’s country code top-level domain (ccTLD). Notably, individuals globally can secure a .cn domain, which extends to variants like 2LD.cn, 3LD.cn, .中国, .公司, and .网络. To obtain one, choose an ICANN-approved registrar offering domain services such as registrations, renewals, and transfers. Example: http://www.gov.cn/ Main Criteria for Registering…
China’s e-commerce landscape is on the cusp of transformation, with a slew of fresh regulations poised to debut in March. With a trajectory that saw the e-commerce industry skyrocket from a valuation of $3 billion in 2009 to $64 billion by 2012, millions in China have embraced online shopping, reports the South China Morning Post….
